Project Overview

This project was a business to business presentation from Holy Cow, Inc., a graphic design – creative consultancy firm to Grand Expeditions, arguably one of the leading luxury travel consortiums in the U.S.

The presentation is contained in a custom designed ‘shipping crate’. The outside is stamped with the destinations through which this crate has traveled – in this instance some of the corporate clients of Holy Cow. Its current destination is Robert DeVries, Vice President of Marketing for Grand Expeditions.

Upon opening, the crate is filled with straw, and contains a message in a bottle (the introductory letter), and a leather bound travel journal, stamped with Holy Cow’s name and a customized corporate logo.

My job as content writer was to find suitable quotes for the ‘cover page’, write the ‘introductory letter’, and ‘transition page’, as well as create short mood pieces for each of the destinations given to me. Each destination had to have a different feel, a different texture, and be written in a quick journal-entry style that fit the general feel of each location.