EXECUTIVE SUMMARY McCloskey Planning
The America’s Cup has established itself as one of the most prestigious and visible competitive endeavors
in the world. The America’s Cup is the oldest continuous trophy in sports.
For 132 years U.S. sailors have successfully defended their claim against all pretenders. Arguably, this
equates to the most remarkable winning streak in the history of sports.
Team Dennis Conner is positioned as the top challenger for the 2003 America’s Cup. The Star’s & Stripes America’s Cup boats constantly incorporate the latest innovations in technology and design. TDC works
with their partners to employ any technology, any product that will provide the crucial edge. As the
foremost interface between U.S. technology companies and the America’s Cup, TDC has consistently
brought the best together in this competition since their first campaign in 1974.
With the most experienced management and marketing team of any Cup syndicate behind him, Dennis
Conner stands ready to bring his personal commitment to Sun’s regional, national, and international
marketing goals.
McCloskey Planning in partnership with Team Dennis Conner would like to offer Sun Microsystems the opportunity to join our team as a Silver Level Partner. This partnership is valued at $500,000.00 and
sponsorship may be spread over three years. As a Silver Level Partner, Sun Microsystems will receive
the following:
INTEGRATED MARKETING for MAXIMUM EXPOSURE
- Obtain corporate exposure through local and worldwide media.
- Distributor and sales incentives and contests.
- Integrate brand reinforcement and corporate marketing objectives into overall marketing program.
- Broaden regional client/customer base through corporate hospitality and consumer promotions.
- Create cross marketing opportunities.
TELEVISION COVERAGE
“The America’s Cup transcends the sport it represents…The ultimate symbol of excellence…where
intelligence, courage, physical skill, technology and…resolve play a crucial role…Unmatched by any other
sporting endeavor…A unique international event.” - ESPN
- America’s Cup 2000 ratings increased over 300% from 1995.
- Total television coverage in the U.S. was 84.5 hours.
- Ratings for Cup races 1, 2, 3, & 5 was .57 – 384,000 households.
- International coverage includes live shows, ½ hour highlight shows, satellite news feeds which includes RUETERS, EBU, SNTV, and TRANSWORLD SPORT.
- America’s Cup 2000 was televised in over 98 countries worldwide with over 1,948 hours of coverage
THE WEB SITES
- During the 2000 Cup, every team hosted a website and the event hosted two.
- Louis Vuitton Media center reported 13 billion hits for all race sites and 250 million pages viewed.
On the websites:
- Advertising for products and technology.
- Links to Partner and Sponsor websites.
- Photographs, graphic images, and video clips.
- Daily news releases.
- Race results, professional commentary, standings, etc…
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