Projects | McCloskey

 

EXECUTIVE SUMMARY    McCloskey Planning

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 TEAM DENNIS CONNER & PARTNERS WEBSITE
www.stars-stripes.com

OUR PARTNERS

  • Product and supplier info.
  • Retail tie-ins with Team Dennis Conner & Stars & Stripes.
  • Promotions and contests.
  • Corporate hospitality.

TEAM DENNIS CONNER

  • Team information.
  • Interaction with Stars & Stripes Supporters.

MEDIA CENTER

  • Proactive media center.
  • Video/photo gallery.

RACING INTERACTION

  • Complete interaction.
  • Racing action followed live.

THE NUMBERS
Demographics

  • Over 77,841,000 Americans participate in recreational boating. (Nat’l Marine Manufacturers Assoc.).
  • America’s Cup viewer statistics available in main document (pages 14-15).
  • Combined impressions generated by TDC sponsors totaled 227 million.
  • Total cost of equivalent advertising in access of $11.5 million U.S.
  • Pepsi, American Airlines, & Cadillac generated the most exposure and highest value in advertising dollar equivalency attributed to longevity of their commitment to TDC.
  • Pepsi, A.A., Kodalux, & Citizen received significantly more exposure, particularly in TV due to size and placement of corporate logos.

CADILLAC SPONSORHIP ANALYSIS

  • Total exposure for Cadillac was over 44 million impressions.
  • Total U.S. advertising value for Cadillac was more than $2.2 million.
  • Greatest exposure for Cadillac was generated by ESPN.
  • USA Today coverage exceeded 8 million impressions.
  • Los Angeles Times generated 10.9 million impressions.
  • Washington Post generated 5.4 million impressions.
  • New York Times generated 3.3 million impressions.

SILVER LEVEL PARTNERSHIP BENEFITS
LICENSED IMAGES & MARKS

  • Use of America’s Cup image, name, logo and marks in conjunction with TDC name, logo, and marks.
  • Clothing with official TDC, Am. Cup, & Stars & Stripes logo and marks, with SUN corporate logo available at Team Dennis Conner cost.
  • Stars & Stripes “Official Record – America’s Cup 2003” books available at special discount price.
  • Stars & stripes, team Dennis Conner, & America’s Cup 2003 licensed products available at special discount prices.

ON THE WATER PRESENCE

  • SUN MICROSYSTEMS logo prominently displayed on both sides of Stars & Stripes boom during Louis Vuitton and America’s Cup races, and all practice sessions.

PARTNER EXCLUSIVITY

  • SUN MICROSYSTEMS receives exclusive “Official Sponsor” and or “Official Product/Service” designation.
  • SUN corporate logo prominently displayed on Team Dennis Conner partner/sponsor board at the Auckland, New Zealand compound.
  • SUN corporate logo prominently displayed on official Stars & Stripes Website.
  • Links to all sponsor/partner websites.

ADVERTISING & PROMOTION

  • Use of America’s Cup marks and logos for point of sale materials, promotions, advertising, and television campaigns.
  • Consumer sweepstakes and contests.
  • Distributor and employee sales incentive programs.
  • Signage on Team Dennis Conner Compound Headquarters and equipment.
  • Display area at TDC Compound.
  • Display area on TDC Sponsor Board.
  • Retail tie-ins and personal appearances by Dennis Conner & the Stars & Stripes Team.
  • Stars & Stripes boat and crew available for television and press advertising.