From: Peter Davis
          Creative Director
          Holy Cow, Inc. 

“We’ve recently had the pleasure of working with Bill on a pitch to a luxury based travel company. Although we keep a file of over 300 copywriters, we chose Bill because his eloquent, descriptive writing style perfectly fit the direction for this project. A strong contributor, Bill possesses a remarkable ability to collaborate and participate in the creative process. Most importantly, he’s most concerned with creating and nurturing great ideas, not egos. All of this would be moot if he were not such a fantastic writer. Fortunately for us, he is. He was able to realize our concept in remarkable fashion, to bring life to each destination…to give them a tactile feeling…a smell, a sound, a touch.
His style is flowing and descriptive, yet not verbose. Every word is chosen conscientiously, every sentence crafted carefully, so that nothing is wasted, and everything fits perfectly. Above all, Bill was a pleasure to work with, and we’ll definitely collaborate with him on future projects.”

From: Paul LoNigro
          Creative Director
          Studio Avanti  

“William has worked with Studio Avanti on several projects as an informal consultant. When this project was in development, we decided to hire him as our creative short story writer. His research on this topic was extremely thorough, and his blend of historical fact, legend, and his imagination was exactly what we asked for. Bill is devoid of ego, and serves only to complete the task assigned him. He asks the right questions, but more importantly, he listens… …His work was accomplished before deadline, and on budget, and target. His ability to immediately understand concepts and put ideas into words makes him a valuable asset to our project teams. We look forward to continuing this valuable relationship.’

From: Jay Sfingi
          Principal
          Studio Avanti  

Once again we had the pleasure of having Bill join our team for the River Isle Project. His copy was the perfect introduction to our clients. Bill’s research into any subject given him is second to none. He then takes this research and blends it with a touch of his own imagination, and creates exceptional, well thought out copy. He is a master storyteller, and while doing so, never loses sight of what our projects require. He brings his work in on time, under budget, and most importantly – on the mark. A very valuable asset to our team, we look forward to working with him again.

From: Kevin Howe
          President
          Western Pacific Marketing  

William Walden is a multi-talented writer who is a genuine pleasure to work with. Whether the project calls for an off-center approach, or a more ‘corporate’ direction, he’s consistently proven his ability to deliver a professional product. In my experience, an effective copywriter must have two qualities: First is the ability to create good initial concepts; Second, and the more difficult and important, is the ability to incorporate feedback and achieve an end-product that fulfills a client’s expectations. Bill delivers the good in both areas. I consider him a tremendous asset to my business.

From: Matt McCloskey
          Principal
          McCloskey Planning

“Bill was a tremendous asset in the preparation of both the proposal and executive summary. In addition to his superior writing abilities, he has a great visual sense, as well as a innate sense of organization.

Bill and I worked closely together on this project from inception to completion and never once was he not there when I called or e-mailed. He takes suggestions, criticism, and directions with such ease that it was a pleasure to collaborate with him on this project.  I cannot praise him, or his talents enough.